Chews Wisely.

Goop’s first foray in chewable wellness supplements came in the form of a trio of bite-size heroes for restful sleep, focus, and immune support: “A delight of your childhood gummy vitamin with the function of a gold-standard supplement”. As Creative Director, I led the launch campaign which was made up of a series of short, charming pieces that conveyed the advantages of each product quickly and clearly. Goop staffers stepped in as talent and had fun with the choreography and physical set transitions.

Campaign assets were used across social media, email, website and YouTube pre-roll. It was a new direction for goop’s creative and a result, the chews became the company’s most successful wellness product launch that year.