OSEA Malibu Brand Relaunch

As OSEA Malibu’s VP, Creative, I led the creative and social teams in rapidly scaling the brand while maintaining profitability. I directed a full brand redesign including a refreshed visual identity package, as well as multi-channel product marketing campaigns. As the pioneers in clean skincare, OSEA celebrated their 25th anniversary by launching its first-ever brand campaign across billboards, bus stands, wildpostings and digital displays in Los Angeles and New York City, as well as nationally streaming TV ads. I led the campaign’s creative direction which featured real women and value messaging. As a result, the brand’s profile was raised and the business saw significant growth in revenue as well as increases in website, social and retail traffic.