SPIN Fashion

One of the goals of rebranding SPIN was to give musicians a platform to express their own personal style. I introduced a new roster of photographers and stylists and shifted the visuals from traditional, promotional photography to a more elevated direction with a focus on style. New editorial franchises were created which repositioned the brand and drove +18% fashion and lifestyle advertising revenue.

Photographers: Hedi Slimane, Yelena Yemchuk, Daniel Jackson, Maciek Kobielski, Greg Kadel, Nick Haymes, Takay, Ben Watts, Nicolas Moore, Dan Martensen