Goop Glow Peel Campaign

Goop created a powerful glycolic acid peel product for intense exfoliation that works while you sleep.

I led the creative direction for the launch campaign which focused on getting professional results at home. For the hero video, Gwyneth shows us how she uses the peel in her nighttime routine. In addition, goop friends and staffers stepped in as talent for a range of testimonial footage. The assets were used for the website, in email and social ads, and in retail.