OSEA Malibu Seaglow Overnight Serum Campaign

As VP, Creative, I led the campaign for OSEA’s high-performance overnight serum which centered around how the product exfoliates your skin while you sleep. The campaign was conceived through an omnichannel, social-first lens, prioritizing Tiktok, IG, Facebook and Pinterest channels and extended through email and into retail. It remains one of OSEA’s most successful product launches to date.