VFI Selected Fashion Stories
Vanity Fair Italia Fashion
As Creative Director, I developed and directed Vanity Fair Italia’s relaunch alongside Editor-in-Chief Luca Dini and Fashion Director Sciascia Gambaccini. We redefined VF’s fashion editorial point of view through interviews with personalities. Top photographers and stylists were brought on to elevate the overall visual direction. The new weekly fashion and beauty editorial coverage drove a 14% advertising page increase as well as an increase in total circulation and website traffic.
Photographers: Kelly Klein, Walter Chin, Pamela Hanson, Michel Comte, Greg Kadel, Bjorn Iooss, Stewart Shining, Nick Haymes, Tom Schirmacher, Takay